Course description

Become an Expert in Direct & Influencer Marketing – 2025 Ready

This 15-day course by SkillUpgrades is a compact and actionable program that trains you to run effective campaigns using WhatsApp, SMS, Email, and Influencer Marketing strategies. With customer attention getting shorter and inboxes getting crowded, brands need to adopt smarter, permission-based marketing tools to boost conversions — and this course helps you do exactly that.

Whether you are building a brand, promoting a service, or managing clients, this course equips you with everything you need to launch, track, and optimize personalized marketing campaigns that work in real-time.

What You’ll Learn

  • WhatsApp marketing setup and bulk messaging tools
  • Broadcast, API-based, and WhatsApp Business automation
  • SMS marketing campaigns: promotional & transactional
  • Writing high-conversion copy for SMS and WhatsApp
  • Email marketing strategy, automation & drip campaigns
  • Using tools like Mailchimp, Sendinblue, and SMTP setups
  • Email design, segmentation, and open-rate optimization
  • Influencer marketing strategy development
  • Finding, pitching, and collaborating with micro & macro influencers
  • Campaign goal setting, delivery, and performance tracking
  • Tools and platforms for outreach and influencer analytics
  • How to manage influencer campaigns for clients or your brand

Course Highlights

  • 15-day focused training with daily practical assignments
  • Covers four powerful digital channels in one program
  • Learn top automation and outreach tools
  • Campaign strategy breakdowns with templates
  • Certificate of Completion
  • Suitable for marketers, business owners, and service providers

Who Should Enroll

  • Business owners and startup founders
  • Freelancers & digital marketers
  • Content creators & social media managers
  • E-commerce sellers and brand promoters

Requirements

  • A smartphone/laptop with internet connection
  • Basic knowledge of digital platforms
  • Willingness to run demo or real campaigns during the course

What will i learn?

  • Automate customer interactions using WhatsApp chatbots & autoresponders.
  • Generate leads and increase sales using WhatsApp Click-to-Chat Ads.
  • Set up bulk messaging & broadcast campaigns legally and effectively.
  • Use WhatsApp for customer service, sales, and brand marketing.
  • Work as a WhatsApp marketing expert, consultant, or freelancer.

Requirements

  • A smartphone and/or laptop with an internet connection.
  • A WhatsApp Business account (recommended but not required).
  • Willingness to explore automation, chatbot tools, and campaign strategies.

Frequently asked question

No, but having one will help you apply the strategies in real-time.

Yes! You will learn WhatsApp’s policies and legal ways to send bulk messages.

You will learn WhatsApp Business, WhatsApp API, WhatsApp CRM tools (Wati, Twilio), and chatbot platforms.

Yes! You will learn how to integrate WhatsApp with Shopify, WooCommerce, and other platforms.

Absolutely! Businesses are actively hiring WhatsApp marketing experts to improve customer engagement.

Manish Kumar

Profession: Digital Marketer | SEO Expert | SMO StrategistExperience: 5+ YearsBiography:Mr. Manish Kumar is a results-driven Digital Marketing Expert with over 5 years of experience specializing in SEO (Search Engine Optimization), SMO (Social Media Optimization), and full-spectrum digital strategy. With a keen understanding of online consumer behavior and search algorithms, he has helped businesses grow their digital presence, drive qualified traffic, and boost online visibility.Throughout his career, Mr. Manish has successfully managed SEO campaigns for startups, SMEs, and enterprise-level clients. He is skilled at both on-page and off-page optimization, keyword research, technical SEO audits, link building, and Google Analytics/GA4 tracking.In the realm of Social Media Optimization, he has crafted high-engagement strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter, resulting in increased brand awareness and lead generation.Mr. Manish has also conducted digital marketing training for students and professionals, breaking down complex digital strategies into simple, actionable steps. He regularly leads workshops, creates educational content, and mentors new marketers in both online and classroom formats.Key Skills: SEO: On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Backlink Strategy SMO: Social Media Strategy, Content Planning, Campaign Management, Brand Engagement Digital Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog Advertising: Google Ads (Search & Display), Meta Ads, LinkedIn Ads Content Marketing: Blog Strategy, Landing Page Optimization, Copywriting Email Marketing: Mailchimp, Sendinblue, Campaign Automation Mentoring: Digital Marketing Training, SEO Workshops, Live Campaign Projects Achievements: Optimized 100+ websites for top Google search rankings Delivered 1500+ leads monthly for clients across education, healthcare, and e-commerce Trained 500+ professionals in Digital Marketing and SEO Speaker at digital marketing webinars and local business meetups Contributed SEO strategies for multiple high-traffic blogs and web portals

₹3999

₹9000

Lectures

15

Skill level

Intermediate

Expiry period

15 Months
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