Course description

Expert in Content Marketing – 2025 Career & Business Growth Edition

In today's digital landscape, content is more than just words — it’s the backbone of SEO, branding, lead generation, and social engagement. This 10-day power-packed training by SkillUpgrades gives you the core skills to build and execute high-performing content strategies across blogs, websites, social media, email, and ads.

From keyword research to storytelling, this course teaches you how to create valuable content that ranks on Google, earns trust, and drives measurable results. Whether you're a beginner or a digital marketing professional looking to specialize, this course is your gateway to a career in content marketing.

What You’ll Learn

• The content marketing funnel (Awareness, Consideration, Decision)
• Content formats: blog posts, videos, carousels, newsletters, ads
• Keyword research for SEO-friendly content
• Copywriting vs. content writing
• Writing for engagement: Hooks, CTAs, storytelling
• Content calendar planning and consistency
• Tools for grammar, tone, readability, and AI assistance
• Repurposing content across platforms
• Content distribution via blogs, email, WhatsApp, and social media
• Measuring performance: traffic, bounce rate, engagement, conversions

Course Highlights

• Practical, real-world writing exercises
• 10-day intensive live and recorded training
• Content templates, swipe files, and planning tools included
• Learn SEO content + sales copywriting in one course
• Certificate of Completion
• Ideal for freelancers, startups, marketers, and creators

Who Should Enroll

• Aspiring content writers and copywriters
• Bloggers and personal brand builders
• Entrepreneurs who want to grow through content
• Freelancers looking to add high-paying services

Requirements

• Laptop or smartphone with internet
• Comfort with writing in English or Hinglish
• Passion for storytelling and marketing communication

What will i learn?

• Write high-quality content that ranks on Google and engages readers.
• Build and automate email marketing campaigns that generate sales.
• Grow email subscriber lists and increase email open & click-through rates.
• Develop a content marketing strategy for brands or personal projects.
• Work as a content writer, email marketer, or freelance strategist.

Frequently asked question