What courses does Skill Upgrade offer?

We offer Full-Stack Development, Web Development, App Development, Digital Marketing, PHP, Laravel, .NET, WordPress, Drupal, UI/UX Design, Data Science, and AI training with hands-on experience.

What is the course duration?

Most courses range from 3 to 6 months, depending on the program. We also offer short-term certification courses.

Do you provide placement assistance?

Yes, we offer 100% placement assistance, including resume building, interview preparation, and job referrals with top companies.

Are the classes online or offline?

We provide both online and offline classes at our Jaipur center. Students can choose their preferred mode of learning.

Course description

The Search Engine Marketing (SEM) & PPC Course is designed for digital marketers, business owners, and entrepreneurs who want to leverage paid advertising on search engines to drive leads, sales, and revenue.

This course covers Google Ads (formerly AdWords), Bing Ads, and other PPC platforms to help you create and optimize high-converting ad campaigns. You will learn keyword research, bidding strategies, ad copywriting, quality score optimization, and conversion tracking to maximize your advertising budget.

By the end of the course, you will be able to run successful PPC campaigns, lower cost-per-click (CPC), and improve return on ad spend (ROAS).

What You’ll Learn:

✔ Fundamentals of SEM & PPC – Understand how paid search advertising works and why it’s essential for online businesses.
✔ Google Ads & Bing Ads – Create and manage Search Ads, Display Ads, Shopping Ads, and Video Ads.
✔ Keyword Research & Bidding Strategies – Find high-performing keywords and optimize bidding for better ROI.
✔ Ad Copywriting & A/B Testing – Write compelling ad copy and test variations for higher CTR (Click-Through Rate).
✔ Quality Score & Ad Rank Optimization – Improve Google Ads Quality Score to lower CPC and increase visibility.
✔ Landing Page Optimization – Design high-converting landing pages for better user experience and conversions.
✔ Retargeting & Remarketing – Use Google Display Network (GDN) & Facebook Pixel for remarketing campaigns.
✔ Conversion Tracking & Performance Analysis – Set up Google Analytics & Google Tag Manager to track conversions.
✔ YouTube Ads & Video Marketing – Run video ad campaigns on YouTube for brand awareness and sales.
✔ PPC Budgeting & Strategy – Manage ad spend effectively to maximize ROAS and minimize wasted clicks.

What will i learn?

Run high-converting PPC campaigns on Google Ads & Bing Ads.
Optimize ad copy, bidding strategies, and landing pages for better ROI.
Reduce cost-per-click (CPC) and maximize conversions with advanced tactics.
Analyze campaign data and optimize performance using Google Analytics.
Monetize PPC skills through freelancing, agency work, or in-house marketing roles.

Requirements

A laptop/computer with internet access.
Basic knowledge of online marketing (helpful but not required).
Willingness to learn and implement Google Ads & PPC strategies.

Frequently asked question

No! This course covers PPC & SEM from beginner to expert level, making it suitable for all skill levels.

You will learn Google Ads, Bing Ads, YouTube Ads, and paid search marketing strategies.

Yes! You will master bidding strategies, quality score optimization, and ad relevance to reduce CPC.

Yes! You will create and manage live PPC campaigns and track performance using Google Ads Manager.

Absolutely! PPC experts are in high demand, and you can work as a freelancer, agency specialist, or SEM manager.

Manish Kumar

Profession: Digital Marketer | SEO Expert | SMO StrategistExperience: 5+ YearsBiography:Mr. Manish Kumar is a results-driven Digital Marketing Expert with over 5 years of experience specializing in SEO (Search Engine Optimization), SMO (Social Media Optimization), and full-spectrum digital strategy. With a keen understanding of online consumer behavior and search algorithms, he has helped businesses grow their digital presence, drive qualified traffic, and boost online visibility.Throughout his career, Mr. Manish has successfully managed SEO campaigns for startups, SMEs, and enterprise-level clients. He is skilled at both on-page and off-page optimization, keyword research, technical SEO audits, link building, and Google Analytics/GA4 tracking.In the realm of Social Media Optimization, he has crafted high-engagement strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter, resulting in increased brand awareness and lead generation.Mr. Manish has also conducted digital marketing training for students and professionals, breaking down complex digital strategies into simple, actionable steps. He regularly leads workshops, creates educational content, and mentors new marketers in both online and classroom formats.Key Skills: SEO: On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Backlink Strategy SMO: Social Media Strategy, Content Planning, Campaign Management, Brand Engagement Digital Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog Advertising: Google Ads (Search & Display), Meta Ads, LinkedIn Ads Content Marketing: Blog Strategy, Landing Page Optimization, Copywriting Email Marketing: Mailchimp, Sendinblue, Campaign Automation Mentoring: Digital Marketing Training, SEO Workshops, Live Campaign Projects Achievements: Optimized 100+ websites for top Google search rankings Delivered 1500+ leads monthly for clients across education, healthcare, and e-commerce Trained 500+ professionals in Digital Marketing and SEO Speaker at digital marketing webinars and local business meetups Contributed SEO strategies for multiple high-traffic blogs and web portals

View profile

₹19999

₹40000

Lectures

18

Skill level

Intermediate

Expiry period

6 Months

Remove from cart Add to cart Buy now Download brochure