Course description

Expertise in Google Ads – Search, Display & YouTube Campaigns (2025)

Master the power of Google Ads in just 15 days with SkillUpgrades’ intensive, hands-on course. Learn to run high-performance ad campaigns across Search, Display, and YouTube that drive traffic, generate leads, and increase sales.

What You’ll Learn

  • Fundamentals of Google Ads: how it works and its impact
  • Setting up a Google Ads account, billing, and interface overview
  • Creating and optimizing Search Ads for high-intent traffic
  • Building Display Ads for brand awareness & retargeting
  • YouTube Ads setup, formats, and audience targeting
  • Keyword research, planning, and match type strategies
  • Writing compelling ad copy & using ad extensions effectively
  • Bidding strategies: Manual, Enhanced CPC, Maximize Conversions
  • Audience targeting, exclusions, and remarketing tactics
  • Conversion tracking and performance measurement
  • Campaign optimization for better ROI and lower costs

Course Highlights

  • 15-day intensive learning format
  • 100% practical sessions with live demos & mock campaigns
  • Real-time campaign structuring insights
  • Hands-on use of Google Keyword Planner and related tools
  • Training on all three major ad types: Search, Display, YouTube
  • Certificate of Completion provided
  • Ideal for jobs, freelancing, or managing business ad accounts

Who Should Enroll

  • Freelancers looking to offer PPC services
  • Entrepreneurs and small business owners promoting their brand
  • Students & freshers exploring digital marketing careers
  • Marketing professionals transitioning into paid media roles

Requirements

  • Laptop with internet connectivity
  • Basic understanding of websites & online platforms
  • Curiosity to test, analyze, and improve in real-time

What will i learn?

  • Set up and manage Google Ads campaigns effectively.
  • Target the right audience with keyword research and segmentation.
  • Optimize ad creatives and landing pages for higher conversions.
  • Track campaign performance with analytics and conversion tracking.
  • Maximize ROI with strategic bidding and budget management.

Requirements

  • A Google Ads account.
  • Interest in online advertising and PPC marketing.
  • No prior experience required.

Frequently asked question

No! This course is perfect for beginners and intermediate marketers.

Yes! You’ll learn about Search, Display, Shopping, and YouTube Ads.

Absolutely! Google Ads work for eCommerce, local businesses, and service-based industries.

Yes! You’ll earn a Google Ads Essentials Certificate upon completion.

You’ll work with Google Ads Manager, Google Analytics, Google Keyword Planner, and Google Tag Manager.

Manish Kumar

Profession: Digital Marketer | SEO Expert | SMO StrategistExperience: 5+ YearsBiography:Mr. Manish Kumar is a results-driven Digital Marketing Expert with over 5 years of experience specializing in SEO (Search Engine Optimization), SMO (Social Media Optimization), and full-spectrum digital strategy. With a keen understanding of online consumer behavior and search algorithms, he has helped businesses grow their digital presence, drive qualified traffic, and boost online visibility.Throughout his career, Mr. Manish has successfully managed SEO campaigns for startups, SMEs, and enterprise-level clients. He is skilled at both on-page and off-page optimization, keyword research, technical SEO audits, link building, and Google Analytics/GA4 tracking.In the realm of Social Media Optimization, he has crafted high-engagement strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter, resulting in increased brand awareness and lead generation.Mr. Manish has also conducted digital marketing training for students and professionals, breaking down complex digital strategies into simple, actionable steps. He regularly leads workshops, creates educational content, and mentors new marketers in both online and classroom formats.Key Skills: SEO: On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Backlink Strategy SMO: Social Media Strategy, Content Planning, Campaign Management, Brand Engagement Digital Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog Advertising: Google Ads (Search & Display), Meta Ads, LinkedIn Ads Content Marketing: Blog Strategy, Landing Page Optimization, Copywriting Email Marketing: Mailchimp, Sendinblue, Campaign Automation Mentoring: Digital Marketing Training, SEO Workshops, Live Campaign Projects Achievements: Optimized 100+ websites for top Google search rankings Delivered 1500+ leads monthly for clients across education, healthcare, and e-commerce Trained 500+ professionals in Digital Marketing and SEO Speaker at digital marketing webinars and local business meetups Contributed SEO strategies for multiple high-traffic blogs and web portals

₹5999

₹15999

Lectures

31

Skill level

Intermediate

Expiry period

9 Months
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