What courses does Skill Upgrade offer?

We offer Full-Stack Development, Web Development, App Development, Digital Marketing, PHP, Laravel, .NET, WordPress, Drupal, UI/UX Design, Data Science, and AI training with hands-on experience.

What is the course duration?

Most courses range from 3 to 6 months, depending on the program. We also offer short-term certification courses.

Do you provide placement assistance?

Yes, we offer 100% placement assistance, including resume building, interview preparation, and job referrals with top companies.

Are the classes online or offline?

We provide both online and offline classes at our Jaipur center. Students can choose their preferred mode of learning.

Ads Performance Tracking & ROI Optimization | Maximize Campaign Efficiency

Learn how to track ad performance, analyze key metrics, and optimize ROI for your advertising campaigns. Master Google Ads, Meta Ads, and Performance Max tracking techniques to maximize conversions and reduce ad spend.

Created by

CL Saini

Hours

0 Enrolled

(0 Reviews)

English

Last updated

Wed, 26-Mar-2025

Course description

The Ads Performance Tracking & ROI Optimization course is designed for digital marketers, business owners, and advertisers who want to measure, analyze, and improve their advertising results. This course covers advanced tracking techniques, conversion attribution, and performance analysis, ensuring you get the highest return on your ad spend.

Why Learn Ads Performance Tracking & ROI Optimization?

???? Maximize Campaign Effectiveness – Learn how to analyze ad performance and improve conversions.
???? Optimize ROI – Reduce wasted ad spend and increase profitability.
???? Advanced Tracking Techniques – Implement Pixel tracking, UTM parameters, and Google Tag Manager.
???? Data-Driven Decision Making – Use analytics tools to optimize ad creatives, targeting, and bidding.

What You’ll Learn:

???? Ad Performance Metrics – Understand CTR, CPC, ROAS, CPA, and Conversion Rates.
???? Google Analytics & Google Tag Manager – Track website traffic and ad interactions.
???? Meta Pixel & Event Tracking – Set up Facebook Pixel for precise ad tracking.
???? UTM Tracking & Attribution Models – Implement first-click, last-click, and multi-touch attribution.
???? Google Ads & Performance Max Data Analysis – Optimize campaign structure and bidding strategies.
⚡ Heatmaps & User Behavior Analysis – Use tools like Hotjar to analyze user engagement.
???? A/B Testing & Ad Experimentation – Improve ad creatives and landing pages for better conversions.
???? Budget Allocation & ROAS Optimization – Learn how to scale successful campaigns while minimizing waste.

By the end of this course, you’ll have the skills to track, analyze, and optimize ad campaigns for maximum profitability.

What will i learn?

Track and analyze key ad performance metrics effectively.
Set up Google Analytics, Meta Pixel, and UTM tracking for data accuracy.
Optimize ad creatives, targeting, and bidding for higher ROI.
Use A/B testing and data-driven strategies to improve conversion rates.
Implement advanced attribution models for better decision-making.

Requirements

A Google Ads or Meta Ads account.
Basic understanding of online advertising.
Interest in data analysis and campaign optimization.

Frequently asked question

No! This course is beginner-friendly and guides you through tracking tools and analytics step by step.

Yes! We cover Google Ads, Meta Ads, Performance Max, and other major platforms.

Absolutely! This course is designed for eCommerce stores, service-based businesses, and local businesses.

Yes! You’ll earn a Performance Tracking & ROI Optimization Certificate upon completion.

You’ll work with Google Ads Manager, Google Analytics, Meta Business Suite, Google Tag Manager, UTM Builders, and Heatmap Tools.

CL Saini

Mr. Vinod Saini – Founder & Mentor | Tech Skills Training & Internship Expert

Mr. Vinod Saini is a seasoned technology professional with over 10 years of industry experience in full-stack development, AI prompt engineering, and modern web technologies. He is the founder of an innovative educational platform focused on equipping students and professionals with real-world tech skills through hands-on training and internship programs.He holds a B.Tech degree in Electronics and Communication Engineering from BITS Pilani and has deep expertise in both frontend and backend development. His technical proficiency includes working with technologies such as HTML, CSS, JavaScript, React (Frontend), Node.js, MongoDB, Express (MERN Stack), PHP, Laravel, and Prompt Engineering for AI applications. Driven by a passion for mentoring and tech empowerment, Mr. Saini continues to inspire and guide the next generation of developers and tech leaders.

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₹80000

₹90000

Lectures

0

Skill level

Intermediate

Expiry period

6 Months

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